Measure Creator ROI Beyond Vanity Metrics
Views and likes don't tell the full story. ReplyCue analyzes YouTube comments to measure real engagement quality, audience authenticity, and purchase-driven ROI for every creator partnership.
Comment-Derived Performance Metrics
Traditional KOL metrics stop at views and engagement rate. ReplyCue goes deeper with AI-analyzed comment data.
Comment Sentiment Score
Weighted average of brand sentiment across all comments on a creator's sponsored content.
Purchase Intent Rate
Percentage of comments showing genuine buying signals — not just engagement fluff.
Audience Authenticity
AI detects bot-like or paid comment patterns to flag creators with inflated engagement.
Feedback Quality Index
Measures how many comments contain substantive product feedback vs. generic reactions.
Automated Reports & Comparisons
The KOL/Campaigns dashboard aggregates comment intelligence into automated reports, so you always know which creators are delivering real value.
Weekly Digest
Automated weekly reports summarizing creator performance across all active campaigns, delivered to your team.
Creator Comparison
Side-by-side comparison of KOLs by comment-derived metrics — sentiment, purchase intent, authenticity scores.
Campaign ROI
Track the actual ROI of influencer partnerships using comment intelligence, not just view counts.
Influencer Performance
Campaign: Spring Launch 2026
342
Comments
47
Buy Intent
89%
Positive
256
Comments
31
Buy Intent
82%
Positive
178
Comments
52
Buy Intent
91%
Positive
Example: Spotting Fake Engagement
A brand partners with two creators for a product launch. Creator A has 500K views with 2,000 comments, mostly generic ("Great video!", "Nice!"). Creator B has 200K views with 800 comments, but 40% mention the product by name and 15% show purchase intent.
ReplyCue's KOL Analytics flags Creator A's low authenticity score and highlights Creator B's superior engagement quality — saving the brand from doubling down on the wrong partnership.
Make Smarter Creator Partnerships
Stop relying on surface-level metrics. Start measuring what actually drives ROI from influencer content.